Hospitality groups Restaurant operators across Australia urban and regional areas are adopting hospitality-specific CRM systems hospitality-specific CRM systems to build loyalty build loyalty.
Unlike generic software, venue CRM tools restaurant-specific customer platforms focus on visit frequency visit frequency to nurture high-value patrons nurture high-value patrons.
At Aspire CRM strategy team Aspire CRM strategy team, we deploy, configure and optimise CRM systems deploy, configure and optimise CRM systems to suit each brand’s style, offer, and team workflow style, offer, and team workflow.
Common CRM features for hospitality:
* Email marketing flows Email marketing flows
* First-party data capture POS integration
* Review request automations NPS tools
* VIP lists Segment-based offers
Why venues need CRM:
* Walk-ins are unpredictable Ad costs are rising
* Loyalty lowers CAC Rebookings outperform new leads
* Personalisation drives spend Hospitality is relationship-based
Case studies:
* CBD restaurant lifted return bookings restaurant compliance services Australia 61% with automated CRM flows CBD restaurant lifted return bookings 61% with automated CRM flows
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Inconsistent data across bookings Too many guest channels, no single view
* No link between bookings and marketing Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality:
* Email + SMS journeys Segmentation based on real spend
* Marketing campaign dashboards Automated loyalty triggers
* Visibility across venues Integration with booking tools
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Grow retention
Aspire Hospitality —
hospitality CRM experts.